Our story

Sunscreens you can trust

At Hawaiian Tropic®, we create Hawaiian-inspired sun care products that help enhance your beauty and the beauty of the world every day. We offer a variety of products to meet all your sun protection needs.

Reduce your impact on the planet

We’ve always held a special place in our hearts for beaches and the majesty that comes with them, including coral reefs and marine life. While some tourist areas have already banned the use of oxybenzone and octinoxate due to the potential harm they can have on reefs, we pioneered the removal of these ingredients from our formulas to help protect our oceans.

Sustainable Sunscreen

When it comes to our packaging, we are continuously looking for ways to improve our efforts in how we can reduce materials, use more recycled/recyclable content, and help you recycle. Moving forward, we will continue to make decisions and innovate, keeping your needs and the potential impact our products can have on the environment in mind.

Our Hawaiian Values

Together, we seek beauty and joy in all things: our skin, ourselves, our communities, our planet. That’s living the Hawaiian way. Join us.

Care

MALAMA

We make each and every one of our products for you, with your inner and outer beauty in mind. From our signature Hawaiian-inspired scents to quality ingredients you can trust, we create products designed to nourish and protect your skin, invigorate your senses, and provide you with a sense of peace and well-being.

Responsibility

KULEANA

People, animals, and our planet are at the center of everything we do. Our formulas promote healthy skin by preventing sun damage and premature aging. They are also PETA cruelty-free certified, which means they have been made without any animal testing. Finally, as pioneers in the reef-safe formula initiative, 90% of our products are free of oxybenzone and octinoxate, and we are working to reach 100% by 2021.

Harmony

LOKAHI

Inside each of our bottles, you'll find the best of Hawaii. Our quality ingredients and signature tropical scent—a blend of papaya, guava, mango, plumeria, and passion fruit extracts—create more than just a sunscreen. They unlock a multi-sensory experience that transports you to the tropics and invites you to embrace the Hawaiian way of life, using your senses.

Community

OHANA

Every day, we strive to embrace the Hawaiian way of life, where body, spirit, and community connect and grow as one. Our trusted sun care products invite you to embrace this lifestyle too. Because when we all strive to better ourselves and our community, we can help better the world by fostering moments of connection, allowing us to spread more joy to others.